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Think you can leverage AI to create compelling copy and bypass the human touch?

Think again.

Copywriting is a crucial aspect of marketing and with the rise of digital marketing, businesses need to create compelling and engaging copy from top to bottom. This means websites, social media platforms, email marketing campaigns, B2B communications, and so much more - all within the appropriate voice. While resources like ChatGPT can help create general content and ideation, without careful edits and expansion it’s still painfully obvious to anyone with a keen eye that there’s something not quite right.

Fortunately, AI and other copywriting tools (when used correctly) give savvy writers the opportunity to help generate high-quality content faster than ever. No need to hunt them down: here are my three favorite popular online copywriting tools and their features!

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1. Grammarly

Grammarly is a popular online copywriting tool that checks your writing for grammar, spelling, and punctuation errors. It uses artificial intelligence to identify and correct mistakes in real-time (kind of like a live peer review without the scholarly judgment). Grammarly also provides suggestions for sentence structure, vocabulary, and tone to really fine-tune your copy. It’s available as a browser extension, desktop application, and mobile app, making it accessible across various devices.

One of the standout features of Grammarly is its ability to analyze the tone of your writing. It can suggest changes to make your writing more professional, casual, friendly, or formal - perfect for copywriters looking to align with a businesses’ voice. Additionally, it offers an extensive database of writing styles and genres to ensure your copy matches your intended audience.

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2. Hemingway Editor

The Hemingway Editor is a web-based tool that helps writers simplify their writing and make it more concise. It analyzes your text and highlights complex sentences, passive voice, adverbs, and other writing issues that make your copy hard to read. It also assigns a readability score to your writing, making it easy to identify areas that need improvement.

One of the most significant benefits of the Hemingway Editor is its simplicity. Its user-friendly interface makes it easy to use, even for those with limited technical knowledge. It also provides valuable feedback to help writers improve their writing skills, making it an excellent tool for both business and education.

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3. CoSchedule Headline Analyzer

CoSchedule Headline Analyzer is another powerful tool that helps businesses create attention-grabbing headlines for their content. It analyzes your headlines and provides a score based on several factors, including word balance, length, and emotional impact. It also suggests improvements and provides examples of successful headlines in your niche.

One of the significant advantages of the CoSchedule Headline Analyzer is that it offers a comprehensive report on your headline's performance. This report provides valuable insights into your audience's preferences, allowing you to create headlines that resonate with them to ensure maximum clickability.

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Copywriting is a skill that requires both speed and finesse. Thanks to these powerful online copywriting tools, you can start working smarter, not harder - no more banging your head against the keyboard to start writing your content or figure out how to catch your readers’ attention. By leveraging these tools, copywriters can laser-focus on differentiating content that won’t just grab audience attention for a moment: it will keep them reading.

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