Becoming partners with one of the largest global media agencies in the world was by absolute chance. Our founder - and OG Huuman - Ron Sheth entered a competition 2020 to create an augmented reality filter for none other than serial entrepreneur and investor Gary Vaynerchuk. Not only did Gary love the AR filter that Huumanize created, he went on to commission three more for the Team GaryVee brand!
Huumanize x Vayner:
1. Augmented Reality
2. Social Engagement
3. Brand Awareness
In the years since, Huumanize has been involved in numerous AR projects for Vayner clients after building a strong rapport with their internal team. One particular project was with the iconic apparel company, American Eagle, where we created a variety of augmented reality filters for the launch of their seasonal clothing line. As major fans of Gary’s content and entrepreneurial spirit, our partnership with VaynerMedia has been nothing short of magical.
What the Huumans Did:
— Worked in conjunction with leading project managers and designers across VaynerMedia
— Created an interactive augmented experience to increase brand awareness
— Developed organic and brand strategy to attract potential customers
— Assisted in building brand awareness across social platforms
— Reached millions of users and created new brand ambassadors