It's not every day you get the opportunity to work with a high-level protective firm, so when the warriors at Armor Bearer (who protect some of the highest-paid celebrities and executives in the country) teamed up with Huumanize, we knew we’d have a great project on our hands. Armor Bearer came to the Huumans looking for a brand identity that lived up to and represented founder Terry Brown: intelligent and thoughtful on the inside, strong and sophisticated on the outside, with flawless attention to detail developed through years of expertise.
The Huuman Difference:
1. Brand & Storytelling
2. Layout Design
4. Photography & Video
Our journey began with three logo options, each with unique mood boards and brand personalities. After a few adjustments, our Forever Crosshair logo came out on top. Our design team carefully crafted this logo to represent a constant presence of protection within the initials of the company, AB. The crosshair represents the focus and detailed expertise Armor Bearer offers their clients, while the gold and black hues signal strength, class, and certainty.
As soon as Armor Bearer’s logo was perfect, we created a comprehensive ten-page style guide to outline branding guides with their corresponding logo variations. In addition, our creatives designed sales sheets to highlight business details with prospective clients — including sleek new business cards for each team member. To finish cementing their identity in their new brand, our digital team developed a landing page to showcase all its aspects: logo, icons, refined copy, and a fresh color palette.
So What Did We Do?
— Total brand makeover
— Created consistent messaging throughout all marketing materials
— Finessed copy to target ideal demographic
— Captured new photography and video to tell the AB story