Varma Realty Group

Brand Strategy

Summary

Cincinnati & Northern Kentucky Real Estate Group, Varma Realty Group, had a passion to grow their brand outside of just buying and selling homes: they wanted a digital, social, and in-person experience that went beyond just real estate. They focused in on investment marketing and design, eager to penetrate the already saturated real estate market in a way that other realty groups hadn't. From a building a new website and developing a larger social presence to storytelling through vlogs and blogs, Varma Realty Group wanted it all.

The Huuman Difference:

1. Brand Strategy & Design

2. Content Production

3. Digital Marketing Automation

4. Social Media Campaigns

5. AR Filters

6. Paid Media Ads

Marketing in the real estate market is, well, intense. An omni-channel approach is the best way to tackle a list of goals and campaigns, and deliverables were needed weekly with tight turnarounds to stay ahead of the competition. From on the ground content creators to digital and social experts, Huumanize provided both daily and ongoing team members to keep up with Varma Realty Group and everything they were busy doing for their clients and communities.

From design and content to distribution and analytics, we quickly became a comprehensive marketing team for Varma Realty Group — without all the overhead costs. Streamlining our experts and resources, we provided top-tier design and marketing solutions at a fraction of the cost of hiring an in-house marketing team.

What Did the Huumans Do?

— Developed multiple websites and landing pages for lead generation

— Automated marketing strategies to assist in growth at scale

— Created unique organic content that increased brand awareness

— Elevated Varma Realty Group as an established thought leader in the Cincinnati housing market

— Increased company sales YoY

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